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Hundreds of buyers line up early for Honest Ed's signs

Posted by Oped 1115 days ago Toronto Star| hundreds buyers line early honest eds signs All
http://www.thestar.com — Early birds started lining up before 6 a.m. Monday to buy an Honest Ed's show card signed and a piece of Toronto history.The sidewalk in front of the landmark bargain emporium at Bathurst and Bloor streets, jammed with hundreds of buyers, looked like the queue for the annual Christmas turkey giveaway.More than 1,000 of the hand-painted show card promotional signs, advertising the hottest deals with wacky slogans, went on sale on the second floor of the famous retail house.The colourful signs have been a fixture at Honest Ed’s since owner Ed Mirvish opened the store in 1948. His only stipulation at the time was that the prices had to be painted in red.Prices for the vintage signs were starting at 50 cents. All proceeds from the sale will be donated to Victims Services Toronto.The signs, painted by a team of in-house artists who practice what is considered a lost art, are on display in the gallery next to the men’s department.Shoppers can select their favourites on a first come, first served basis before heading over to a cashier to pay for them. Each item is being stamped for authenticity by long-time show card sign writers and managers. Artists Wayne Reuben and Douglas Kerr will be on hand from 12 to 4 p.m. to give kids tips on how to create their own cards. The sale ends at 6 p.m.It is the first of many special nostalgia events being planned at the store, which is slated to close its doors for good Dec. 31, 2016.
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