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Slogans: Does your city/town have one? Does it work?

Posted by Oped 2811 days ago CBC| slogans citytown one work All
http://www.cbc.ca — The City of Regina admitted Monday that after a long-term, monogamous relationship, it's breaking up with its homegrown slogan and taking up with a younger one from Winnipeg.Regina Mayor Pat Fiacco confirmed to CBC News that after eight years, the city has changed its slogan from "I Love Regina" to: "Regina - Infinite Horizons.""I Love Regina" was introduced by the mayor's office as the city's shibboleth in 2002. Since then, nearly 25,000 pins displaying it have been distributed.But the thrill is gone, Fiacco suggested.The rebranding exercise -- which will include TV advertisements to signal the change -- will cost the city $400,000, Fiacco said. It has been in development for the last 18 months.Read more: Does your city/town have a slogan? If not - what do you think it should be? If so, do you think it's time for a change?
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