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Will a new commercial improve Canada-U.S. relations?

Posted by Oped 2811 days ago CBC| will commercial improve canadaus relations All
http://www.cbc.ca — A 30-second commercial lauding the close ties between Canada and the United States will air on Washington's NBC affiliate dozens of times during the upcoming Vancouver Winter Games. The organization behind the ad, the Canadian American Business Council, says it marks the first time such a commercial has aired "inside the Beltway" - in other words, to an audience of movers and shakers in the American capital - during such a significant, avidly watched event. "Our research shows that while there's enormous goodwill towards Canada in the United States, there is very little understanding of the importance of the relationship," says Maryscott Greenwood, executive director of the business council. Do you think this commercial will have an impact on U.S. policy-makers? Should other initiatives be launched to convey the importance of the Canada-U.S. relationship?
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